Explainer Videos

Telling the story behind your business, service, or product helps you to stand out from your competition, generate brand awareness, and convert more leads. An effective explainer video brings your vision to life through motion and sound. We're here to help you through each stage of the process - from concept to completion - providing each vital element that creates a standout video.

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Our Animated Explainer Videos

What Is An Explainer Video?

Explainer videos tell the story of your business, services and products to help your audience understand your company better. Good explainer videos make complex ideas simple to grasp, engage the viewer, and explain clearly why you're the best solution for a potential customer.

How Do Explainer Videos Work?

Effective explainer videos tend to be no longer than 2 minutes long and follow a proven story format:

  1. Highlight a problem your target audience is looking to solve.
  2. Introduce your company as the solution.
  3. Explain how your company will solve the problem.
  4. Tell the audience where they can purchase your offering and what to do next.

How Do We Make An Explainer Video?

Every explainer video is different, but there are several elements we provide as standard when creating your custom designed animation.

Please check out the list directly below to get a better idea of each creative element we provide when making engaging explainer videos.

For more information about our in-depth 4 stage working process, please click this link: Our Process

Graphics & Illustrations

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Highly engaging explainer videos should also look stylistically great.

We work with you to create unique vector graphics that fit your brand perfectly.

We'll discuss the graphical style you like, and design the visuals according to your preferred look - flat, textured, simple or complex. Just ask us for some samples and we'll do the rest.

Script Writing & Editing

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Engaging explainer videos start with a streamlined and polished script.

We'll make sure your script is clear, compelling and tailored to your target audience and marketing goals.

If you already have an explainer video script, we'll offer creative input and any support or editing you may need.

Storyboard

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After developing your script, we'll produce a textual storyboard to give you an idea of how your explainer video will flow.

The initial storyboard will describe each scene - what is being said, the visuals that appear, and any audio notes.

After agreeing on the text-based storyboard, we'll then create supporting graphics for each scene, much of which will be used as your explainer video's artwork.

Voice Over

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It's vital that your explainer video is narrated by a professional voice over actor who'll bring the script to life.

We work with a wide range of voice-over artists from all over the world to ensure your message is relayed in the perfect accent, tone and pitch.

We'll send voice-over samples based on your requirements for you to listen and choose from.

Background Music

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Great sounding background music can lift an explainer video to a whole new dimension.

We source royalty-free background music that suits your brand and the style of the video.

If you have a specific taste or requirement, pass on the information and we'll find the perfect track.

Sound Effects

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Clever sound effects are often overlooked, but it's easy to tell an explainer video just doesn't sound 100% right when they are missing.

We use royalty-free sound effects to create emphasis throughout your explainer video.

No matter your business, service or product, we'll find the ideal accompanying sound effects from our extensive library.

Video Effects

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If your explainer video features live footage, we can apply video effects to enhance the appearance and quality of the production.

If you have footage you'd like to use in your explainer video, we can also provide colour grading, picture sharpening and lighting effects.

100% Custom Made

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All Neon Motion explainer videos are uniquely designed for your brand and target audience.

We don't use generic templates that hundreds of other videos contain - all our explainer videos are one-offs, fresh and handmade.

We'll tailor your explainer video to your specific requirements.

Multi Format Video

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We'll provide your completed explainer video in any format you require, and can advise on the best practice if needed.

While most video platforms accept .mp4 videos that utilize the H.264 codec, we can also send you a .mov or any other specific video format needed.

Let's Discuss Your Project

Drop us a line and we'll be happy to chat about your project - what style of video you need, what sort of length, when do you need it by - the more information, the better!

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